Facebook and Instagram ads for a window repair company
Nobody with a broken window is on Instagram looking for a glass shop. Meta does not catch emergencies. What it does is reach the homeowner with a problem she has been living with: the fogged double pane, the sash propped up with a book, the torn screens. Those are deferred jobs, and a deferred job needs a reminder and a number.
The creative that works is the before-and-after of a foggy unit, same window, same angle. The offers that work name a price: "foggy unit replaced from $280, measured this week". Leads run $10 to $35 and are softer than Google, so the reply has to go out in minutes. The real return is retargeting: $5 to $10 a day showing your before-and-after to everyone who visited the site or got a quote and went quiet, at roughly a third of the cold cost per booked job. See the Meta ads guide.